HOW WE ADVERTISE OUR EVENTS
Covid-19 has brought a lot of uncertainty for us all, so we hope that now the dust is beginning to settle with some restrictions being lifted, the UK can begin to hopefully resurrect the Events Industry! There will undoubtedly be many changes, which we are all going to have to take onboard and adapt to. However one thing that will not change, is the way we promote our events!
The most important part of utilising our advertising budget is dictated by our target audience for each individual event.
Over the years, we have built a considerable online presence and take full advantage of many Social Media platforms, such as Facebook, Twitter, Instagram etc. We use a variety of tried and tested methods to engage our followers and attract new ones. We use competitions, giveaways as well as many other eye catching marketing methods.
We list on Event Discovery websites, both nationally and locally. We also list events of websites where we know our target audience frequently visit. There are too many to mention here, but rest assured we have this covered.
We produce flyers, posters and banners and distribute these appropriately.
We contact local councils, Parish councils, schools etc and advertise with them, either on their website, newsletter, noticeboard, local magazine etc.
We place advertisements in local media publications too.
We have many friends, some of which work in the industry, who are bloggers, influencers and social media ambassadors. We know we can rely on them to help promote our events.
We have a great relationship with local media, we know which journalists to approach for best coverage, and we regularly appear on local radio to promote events.
We know how to use SEO, most people will search for an event using Google in the first instance. We know what words people use to search and we know how to optimise our content for those keywords.
In a nutshell, we do everything we can to promote our events for you. We are passionate about it. We want our Traders, Entertainers and Attendees to have the best possible experience and enjoy our events. We need them to know what we do, and when we do it, we also want them to tell their friends and family!
All publicity is good publicity, so please help in promoting our events too! It all helps.
When we ask you to use hashtags or to share, please do, it would be very much appreciated.